Permission Marketing: What Is It?
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View ArticleGiving Isn’t Dying… It’s Just Changing
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View ArticleAligning Your Digital Ecosystem
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View ArticleEfficiency or Flexibility? Building The Right System
Nonprofits and ministries have more options than ever when it comes to managing their information. Gone are the days of paper ledgers and file cabinets full of member information. These... The post...
View ArticleLights, Camera, Conversion: Video for Nonprofits
Video is a game-changer when it comes to marketing your nonprofit. Including video in a landing page increases conversion rates by 80% (Source: Hyperfine Media). If that statistic doesn’t make you...
View ArticleNon-Profit Marketing: Value Trumps Features
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View Article5 Tips for Effective Email Marketing
Sending an email is easy. Email marketing is not. Email marketing is a deep rabbit hole to dive down. There are innumerable tips, tricks, dos and don’ts and there’s no... The post 5 Tips for Effective...
View ArticleFacebook Advertising Works For Nonprofits
More than 50 million businesses have Facebook pages but only 2 million businesses are using Facebook ads and this is good news for nonprofits. Facebook is hardly the proverbial “small... The post...
View ArticleA Facebook Pixel Primer for Nonprofits
We’ve discussed how advantageous it is for nonprofits to run Facebook ads right now. We’ve talked about how important your website is and how important measurement is when it comes to... The post A...
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